Publıc Relatıons On The Axis Of Communication
9786253656751
2024
Printed Price:
320,00 TL
- Özet
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In today's world, it is an inevitable fact that public relations have become an integral part of modern management in all national and international corporate businesses with their functions and purposes, due to industrialization, innovations in communication technologies, globalization, consumer trends, differentiation of corporate culture, new strategic partnerships, increasing public interest and intense competition. When examining the academic literature, it is observed that public relations is not specific to a particular field, but rather it is situated in the intersection of different academic disciplines.
- Alptekin Develi, Ayşe Arslan, Ayşe Gökçen Kapusuz, Emine Şardağı, Erkan Akgöz, Esen Şahin, Fatma Akar, Fatma Aydın, Meerim Artysheva, Mehmet Biçer, Meysure Evren Çelik Sütiçer, Murat Sezgin, Ramazan Göral, Sadık Çalışkan, Serap Kalfaoğlu, Şeyma Hale Kaymaz
- 9786253656751
- Gazi Kitabevi
- 2024
- Ayşe GÖKÇEN KAPUSUZ
- Akademik
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